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Moorim Paper opens a ‘pop-up experience zone’ in Starfield, the first of its kind in the industry
▲ Visitors to Paper Adventure, the pop-up experience zone by Moorim X Starfield are taking in the various applications of paper showcased.
Moorim Paper, a company specializing in environment-friendly paper manufacturing (CEO Dogyun Lee) will showcase a pop-up experience zone called Paper Adventure on the first floor of Central Atrium of Starfield Goyang Branch, a shopping mall run by Shinsegae. The experience zone will take up the space until June 5 to offer visitors a unique and fun experience related to paper.
Moorim, a leader in the field of paper with not only environment-friendly paper but natural pulp molds and biodegradable nano-cellulose products, aims to present to the wider public its positioning as an environment-friendly company that promotes ‘eco-life values’ by showcasing the value that paper products bring in our daily lives.
The pop-up experience zone is drawing particular attention as it is one of the larger branded events targeting regular consumers in major shopping mall, and the first of its kind done by a Korean paper manufacturer. While the paper industry overall is having some tough challenges due to the pandemic, Moorim has decided to host the event where the environment-friendliness and various usage of paper can be highlighted to draw more attention to paper and boost energy into related businesses.
▲ One of Korea’s largest paper rolls, with a diameter of 8.7 m, located in the plant of Moorim P&P
Moorim has prepared a wide range of events to ensure that visitors, regardless of age or gender, can have a good time and learn more about the new value that paper brings. An experience booth where visitors can create their own paper plant pots and tableware using biodegradable paper cups and natural pulp molds, as well as a chance to take a glimpse at aero plane science through paper layouts used in paper plane competitions, are some of the highlights. A paper roll with a diameter of 8.7m that makes it one of the largest in Korea, is also showcased, as well as a ‘paper forest’ where visitors are invited to take selfies.
▲ DIY potted plants made of paper cups using Neoforet’s biodegradable paper
▲ Safe and sturdy pulp molds made of 100% natural pulp
CEO of Moorim, Mr. Dogyun Lee commented, “Our goal is to present to consumers Moorim as a leading company that promotes environment-friendliness, as well as showcase infinite possibilities that paper can bring. We hope the unique and fun events will offer a chance to learn just that and encourage more consumers to take interest in the brighter future that can be realized through the use of paper.”