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Moorim partners with Starfield to launch ‘Moohae World’ to spread ESG values
Moorim (CEO: Lee Do-gyun), the comprehensive pulp, paper, and new materials company, is back with a consumer-friendly event to practice ESG values. Until June 29, the company is holding ‘Paper Adventure 2023 – Moohae World’ at Shinsegae’s shopping complexes Starfield Goyang and Hanam to promote the value of paper in everyday life and the importance of the environment through unique experiences using low-carbon paper and biodegradable natural pulp.
‘Paper Adventure’ is the first large-scale paper experience event for the general public in Korea that is designed to provide new experiences and values through pulp and paper. It made its debut in May last year and received a great response, with about 40,000 people visiting the event over 14 days. This year, the event was doubled by extending the event period to a month and expanding to two locations – Starfield Goyang and Hanam – through a stronger partnership with Shinsegae Properties.
The industry is expecting this event to be a meaningful example of collaboration for practicing ESG values. The meeting of Moorim, the only company in Korea that produces low-carbon paper certified by the Ministry of Environment and has a reputation as an eco-friendly paper company, and Shinsegae Starfield, a company leading ESG value management in various fields, is expected to present a new alternative to sustainable management.
In particular, the event also introduced the eco-store ‘Moohae Store’ so that the visitors can not only experience but also purchase eco-friendly products and practice environmentally friendly consumption in their daily lives. Moorim’s eco-friendly products that can be used widely in daily life, such as natural virgin molded pulp containers and biodegradable paper cups, were offered at a special discounted price, allowing visitors to purchase them in small quantities as they wish. In addition, Moorim put the environment first, not only in products but also in operations, by replacing plastics with low-carbon paper shopping bags to minimize plastic packaging.
With this focus on the environment, the entire venue was decorated like a giant paper theme park to showcase the value of clean and safe paper. A ticket booth shaped like a large paper roll, a 7-meter high paper castle, and a paper carousel greet visitors as they enter the entrance of the ‘Moohae World.’ Various exotic experience contents are also organized to provide a whole new experience through paper. An experiential space was constructed to allow children to safely roll around and draw on large 1.2m-wide low-carbon paper to their heart’s content while rich programs for all, such as ‘making your own paper flowerpot’ using biodegradable paper cups, ‘molded pulp block games’ where visitors complete colorful Moohae World castle walls by coloring the natural molded pulp blocks, will stimulate visitors’ senses.
There will also be special events to entertain visitors’ eyes and ears. An upgraded paper airplane stunt performance by the national paper airplane team ‘Weplay,’ which was very successful at the last event, will be put on stage to heat the scene. In addition, visitors who complete the experience authentication (punching) on the free Moohae World Pass distributed at the ticket booth or take a photo at the on-site photo booth and post it on Moorim’s official Instagram account (@moorim.official) with the required hashtag will receive generous gifts such as vouchers for the Aqua Field Spa and Moorim’s limited edition low-carbon memo kit. More information on the event is available on Moorim’s official Instagram account.
“This event is carefully designed to promote the safe and environmentally friendly value of paper, while also to let it lead to eco-friendly consumption in real life, said Lee Do-gyun, CEO of Moorim, who added, “As Korea’s leading eco-friendly paper manufacturer, we will continue to take the lead in ESG management by organizing various events to promote the value of paper.”