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Moorim launches patent-pending ‘real’ paper wet wipes
Moorim (CEO: Lee Do-gyun), an integrated pulp, paper, and new materials company is once again taking the lead in practicing ESG values in everyday life by launching real paper wet wipes made from 100% natural pulp. Their new product, ‘moohae Paper Wet Wipes,’ is paper wet wipes developed to contribute to carbon neutrality through eco-friendly paper products by participating in global efforts to reduce plastic usage, including the enactment of an international plastic convention.
By using natural biodegradable materials to replace synthetic fabrics such as non-woven fabrics, polyester, and polypropylene, the company focused on preventing the generation of microplastics and realizing plastic-free value. The product is also a ‘paper fabric’ that is differentiated from other tissue fabrics made from natural pulp and is characterized by increased strength in addition to sustainability.
In particular, a patent was applied (application number: 10-2023-0044821) for ‘moohae Paper Wet Wipes Natural,’ which retains a natural feel by using unprocessed natural pulp and has been tested for the absence of fluorescent brighteners and microplastics, as well as three harmful substances, making it safe for sensitive skin. Moorim P&P is the only company in Korea that manufactures natural virgin wood pulp in its pulp mill and stated that they developed the product using the said raw material.
Currently, moohae Paper Wet Wipes have been launched in a package containing a single sheet for business and promotion use so that they can be used and generalized first in hospitality establishments that prepare and sell food and beverages and companies that practice ESG management. Following the introduction of the product to restaurants, such as ‘Bomi Boribap,’ a healthy Korean food restaurant, the company plans to expand its sales network to large franchise restaurants, cafes, and food service facilities.
Meanwhile, Moorim, which celebrated its 67th anniversary on July 26, is planning to continue its vision of expanding eco-friendly products based on its differentiated paper technology and know-how as the first company to mass produce wood-free paper in Korea. “Paper, which is born from nature and returns to nature, is the most representative model of the circular economy,” said Lee Do-gyun in his commemorative speech, and further expressed his will to lead the carbon neutrality through the circular economy with Moorim’s eco-friendly products.
In addition, the eco-friendly molded pulp brand ‘moohae,’ which was launched with the meaning of ‘Moorim’s Answer,’ attracted the attention of the public after being selected in the ‘Personal Care Products’ category of the Korea Green Purchasing Network’s ‘2023 Korea Green Product of the Year Award (Green Award).’ To commemorate the winning of the Green Award and the launch of paper wet wipes, Moorim is offering a 30% discount on moohae Paper Wet Wipes (while stocks last) on ‘Moorim Store’ on Naver Smart Store.