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moohae Paper Wipes’ selected as the “Superior Sustainability Brand” at the 2023 Seoul Café Show
작성일자 2023.11.09
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‘moohae Paper Wipes’ by Moorim P&P (CEO Lee Do-kyun), a comprehensive pulp, paper, and new materials company, has been selected as the ‘Superior Sustainability Brand’ at the ‘Excellence Awards, the official award of the ‘2023 Seoul Café Show’ (Seoul Café Show).
The Seoul Café Show shortlists ‘Cherry’s Choice’ entries among the innovative new products by the participating exhibitors and finalizes the Excellence Award winners in design, new technology, and sustainability categories. This year, out of a total of 672 entries, Moorim’s ‘moohae Paper Wipes’ were honored as the best brand in the sustainability category. This is the second time Moorim has won the Excellence Award, following ‘Neo Foret CUP,’ an eco-friendly raw paper for paper cups, in 2020, and it is once again recognized that Moorim is presenting sustainability through various eco-friendly paper products in everyday life.
According to the Seoul Café Show Secretariat, Moorim’s ‘moohae Paper Wipes,’ which uses a real biodegradable paper fabric made from 100% natural pulp, is a sustainable innovation that meets the needs of both the F&B industry and the environment, unlike existing tissue fabrics. In addition, the Secretariat mentioned that the product was selected for the award because it introduced ‘paper’ as a packaging material and applied ‘Neo Foret FLEX,’ a recyclable paper packaging material with an eco-friendly water-based coating.
Moorim’s ‘moohae Paper Wipes’ is made of paper fabric, a natural biodegradable material that replaces synthetic fibers such as non-woven fabrics and polyester, so it can be used without worrying about microplastics and can be separately disposed of as paper after use. The strength of the paper fabric, which is different from other tissue fabrics on the market, is also an advantage. It is safe for sensitive skin as it has been tested for the absence of fluorescent brighteners and three harmful substances, and it is a Korean-made product that has undergone strict hygiene management. The product is available in the ‘Moorim Store’ in the Naver Smart Store.
On the other hand, Moorim also plans to support the Seoul Café Show’s eco-friendly campaign, ‘Thank you, Coffee,’ by sponsoring paper wipes to 300 cafés participating in the Seoul Café Show and its partner program to provide an opportunity to experience environmentally friendly paper products. Through this collaboration, Moorim aims to promote the sustainability of paper and meet the eco-friendly needs of the F&B industry amid the ESG transition.