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Moorim Tops ‘Korea First Brand Awards’ for Third Consecutive Year
작성일자 2024.01.10
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Moorim (CEO: Lee Do-Kyun), a comprehensive pulp, paper, and new materials company, has been named the No. 1 satisfaction company in the paper category for the ‘2024 Korea First Brand Awards’ by consumers for three years in a row. This marks the first time Moorim has won the top spot in the paper category for the third consecutive year since the inauguration of the category in 2022. It is said that Moorim’s carbon neutrality and resource cycling programs, which it has been pursuing amid the global ‘post-plastic’ trend, and the customer communication to spread new values in the paper industry have succeeded in capturing the hearts of consumers.
The Korea First Brand Awards, now in its 22nd year, is Asia’s largest brand awards program, with an average of 330,000 consumers on average over the past three years directly evaluating and selecting the brands in each category that will lead the year ahead. In particular, ‘Moorim’ has been ranked first in satisfaction for three consecutive years and crowned as a unique ‘people’s pick’ paper company, despite the fact that social interest in the domestic paper industry is rising as the eco-friendly value of the paper is being rediscovered, and consumer expectations are rising every year.
Moorim, which has maintained the top position in the domestic printing paper market since 1959, when it succeeded in mass-producing wood-free paper for the first time in Korea, has continuously introduced sustainable products in line with the changed environment and customer needs. In particular, it has received significant attention for its next-generation new material products using the only pulp production technology in Korea to take the lead in practicing ESG values. The representative cases include ‘molded pulp’ introduced in Kyochon Chicken’s eco-friendly chicken boxes, the winner of the ‘2023 Korea Green Product of the Year,’ and the ‘paper wipes,’ the best sustainable brand selected at the ‘2023 Seoul Café Show Excellence Award.’
In addition, Moorim’s active contribution to the reduction of plastics by developing eco-friendly collaboration products with other industries, such as Shilla Hotel, Lotte Confectionary, and CJ Logistics, with biodegradable and recyclable certifications has also contributed to the high level of consumer satisfaction. Moreover, Moorim, as the only low-carbon paper company in Korea, is also accelerating its efforts to build carbon-neutral systems. It recently invested KRW 280 billion to build an additional eco-friendly recovery boiler utilizing the biomass ‘black liquor.’
Meanwhile, Moorim is closing the distance with consumers through an authentic communication strategy that communicates the ‘value of paper for a better everyday life.’ The largest official paper airplane competition in Korea, which has been held annually since 2017, and the B2C event ‘Paper Adventure’ in collaboration with Shinsegae Starfield are already established as representative events in the paper industry. Currently, the company has opened the industry’s first forest and marine ecology center, ‘PAPERIUM,’ in Lotte World Aquarium, which conveys the eco-friendliness of paper and pulp, to educate future dreamers about the importance of using eco-friendly products to protect nature.