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Moorim successfully completes ‘biodiversity conservation campaign’ on World Wildlife Day
작성일자 2024.03.04
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Moorim (CEO Lee Do-kyun), the only low-carbon paper manufacturer in Korea, launched a biodiversity conservation campaign to overcome the climate crisis and spread awareness of ecosystem conservation through the protection of endangered species in commemoration of World Wildlife Day (March 3) established by the United Nations.
The “Protect the Beautiful Marine Life of Our Oceans!” campaign, which was organized from March 2 to 3 in collaboration with the Lotte World Aquarium, was held at the Paperium, an aquarium enjoyed with paper, the first forest and marine aquarium in the world, by Moorim with the aim of spreading its ESG values.
Moorim decorated the campaign site with the industry’s only low-carbon paper cups and a new paper filter paper developed with Wise & Yirop and introduced various educational materials, including videos, leaflets, and pop-up kits, to educate people about the importance of biodiversity conservation.
In particular, Moorim organized a special event to raise awareness of endangered protected marine species in Korea, which received a great response from visitors. More than 10,000 people attended the event, where they learned about marine protected species living in Korea, such as finless porpoises, spotted seals, and sand bubbler crabs, and pledged to take action in their daily lives, such as purchasing eco-friendly paper products, to protect these endangered species. Moorim plans to donate to environmental organizations according to the number of visitors who participated in the event.
Meanwhile, all exhibition materials used in the campaign were made of Moorim’s low-carbon paper, the only paper in Korea with low carbon emissions, and recycled paper made from used clothing. “We will continue to organize various activities to make consumers aware of the eco-friendliness of paper and encourage them to use these eco-friendly products instead of plastic, thereby making them more interested in environmental protection activities, such as biodiversity conservation,” said a Moorim representative.