Pulp&Paper Innovation that
adds Values to our lives.
connecting to our vision of paper’s future
Hands-off strategy (無爲經營), a management philosophy of Mr. Lee, is based on the non-active
nature (無爲自然) philosophy recorded in Dao De Jing (道德经, The Classic of the Virtue of the Tao)
written by Laozi (Lao Tzu). It does not mean that nothing is done, but rather that everything is done
more harmoniously without going against the pure.
To achieve this, Mr. Lee has a strong commitment and belief in the responsibility to pursue the
interests of the company and the happiness of the staff. He encourages Moorim staff to pursue
self-development and perform at their best with the support of the company which has led Moorim
to ‘develop day by day.'
‘Righteous Ambition’, the motto of the Company, is another expression for hands-off strategy.
‘Righteous Ambition’ which was highlighted by Mr. Lee in 1996 refers to the future-oriented attitude
for self-change, innovation and ability development, and the dignified desire that respects the
freedom and personalities of others.
Mr. Lee has emphasized a corporate culture represented by ‘Righteous Ambition’ to transform
Moorim into a fast decision making, autonomous, and energetic organization established as a leader
in the Korean paper industry.
Mr. Lee is the leader of the next generation who has been in charge of the general management of
the company in Paper Business Headquarters, Management Headquarters, Integrated Mill
Construction Headquarters, Strategic Planning Office, and Affiliates Management. With his global
experiences and new perspectives, he has brought novel changes to paper industry.
He has provided new experiences and values of paper that consumers can relate to in their lives, such as the development of Korea’s first ‘paper packaging’ for cold storage and the launch of eco-friendly ‘molded pulp’ containers made from natural pulp. He also actively communicates with customers to transform into a younger paper manufacturer and does not hesitate to engage in various exchanges with the general public through exotic events such as the ‘Paper Airplane Competition’ and pop-up experience zone in ‘Shinsegae Starfield.’ In addition, he prioritizes the creation of a horizontal and flexible organizational culture to leap forward as a creative and innovative company.
Moorim’s mission is to add value to life with the best pulp and paper technology and bring about
exciting changes and innovations.
Today, the paper industry faces new turning points. To make this an opportunity and a possibility,
Moorim is focusing on paper and the values beyond it. As the only pulp company in Korea, Mr.
Lee has focused on developing various new technologies and informing the public the eco-
friendliness of ‘paper’ and ‘pulp’ materials which add greater value to our lives.
As a result, Moorim’s eco-friendliness is represented by the first ‘low carbon products’ and
‘biodegradable’ certifications in the paper industry. Moorim is also looking into expanding into the
development of new eco-friendly materials that can replace other materials in various fields. The
future of pulp and paper is now drawn with a new vision.